During a visit to the US in the spring of 2008, the founders of BrainEffect noticed how many students would, during the semester and especially leading up to exams, take all kinds of pharmaceuticals and harmful drugs to improve their mental performance. Although it is perfectly legitimate to try to increase your brain power, many students went way too far. The drugs they were taking were indeed highly effective, but they were expensive, dangerous and usually illegal.
BrainEffect office in Berlin
Thus came the idea of developing a legal supplement that would support concentration and mental performance, but without the negative side effects of pharmaceuticals, energy drinks and conventional caffein products. After a 6-month development phase in collaboration with leading nutrition scientists, BrainEffect was born.
Today BrainEffect is sold in eight European countries, but its headquarters and production facilities are still based in Germany. Learn more about the BrainEffect team and its guiding principles here.
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